As a business owner, you’re always looking for new ways to get your name and your brand out there. Promoting your brand is important, and there are many choices you have when looking at promotional products. You can put your company logo on the various promotional products, and your customers or potential customers will essentially be “stuck” to your brand. People will love receiving a product that helps them by providing value and keeping your brand relevant and fresh. Here are four great ways you can use custom promotional products to promote your business.

New Customers

Establishing your brand with a new customer is vital. They haven’t completely made up their minds about your business, and you probably have many competitors out there vying for their attention. Good promo giveaways are promotional products that will stand out in their minds as different and unique. They’re also very useful when done right. Because of the useful nature of many promo products, people can attach their brand directly to the back of their cell phones or tablets, on their person, or at their desk, so your company name will always be right there in front of them.

Repeat Customers

You probably have customers or clients who have been doing business with your company for years. Why not thank them for their loyalty with a unique gift that will be useful and that they’ll also appreciate? Something like screen cleaners or USB chargers fit this description perfectly. You’ll show your customers how much you appreciate them being faithful to your business while also encouraging them to remain loyal.


Custom promo products like screen cleaners make great giveaways. They work well as a prominent piece in a gift basket, or they are also great all on their own. Regardless of what type of business you own, you will find there are an endless number of ways you can use or create handouts, whether it’s leaving an appreciation gift for a client, or as a show of thanks to the person who always delivers company lunches.


Do you have a big tradeshow coming up? People want to get their hands on the latest and greatest products, and they’re always looking for innovative and useful items. You’ll prove your exclusivity as people walk away from your display with a unique promo handout that not only bares your company logo but is a small and powerful tool. It’s a smart move that will bring you more business.

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