Loewe introduces the spring/summer season 2021 selection for its sub-label Eye/Loewe/Mother nature, with a marketing campaign showcasing “The Crown” star Josh O’Connor
Loewe’s sub-label is having its new lineup to the desert, demonstrating theversatility of its new natural and organic and upcycled wearables. The collection’s lookbook is set in the deserts of Baja California, Mexico, was shot by Grey Sorrenti and capabilities actor Josh O’Connor.
“Nature is integral to my Loewe vision,” states inventive director Jonathan Anderson in a assertion, as quoted in Hypebeast. “The excellent outdoor, the wilderness even, presents equally context and stimuli for what we do. In the circumstance of Eye/Loewe/Nature, character is also the great backdrop to a collection of pragmatic pieces, both technological and crafty, from outerwear and T-shirts to footwear and accessories, developed for making the most of life outside the house.”
The brand’s principal target with this selection is sustainability. Designed with an eco-consciousness in brain, the unfastened-minimize T-shirts, quilt-laden parkas and hooded jackets crafted from classic parachutes are all imbued with a perception of lightness and breathability, equally suited to the incredibly hot desert as they are to a shaded pavilion. Recycled nylon appears throughout the selection, informing a series of packable backs that match many totes and shoulder baggage cut from quilted jacket liners. Convertible slip-on sneakers present nomadic distinction to richly tie-dyed layering pieces, cozy bucket hats and chunky sun shades that reinforce the seasonal collection’s present-day bent.
The brand’s motivation to eco-friendliness doesn’t just end at design. Loewe is collaborating with Fundación Global Mother nature and donating €15 for every single item bought from this selection to restore pure habitats for endangered species.