International vitamin and complement brand, Nature’s Bounty, introduced a new positioning for the Uk and Eire, made by imaginative agency Initials. The rebrand arrives as Nature’s Bounty commits to an ambitious progress tactic.

Initials was tasked with redefining Nature’s Bounty positioning to align it to the company’s founding goal of available, simplified nutrition from nature. The agency ensured the new branding connects with buyers on a far more human degree, differentiating it in a very commoditised category.

The rebrand challenges the standing quo of several health models that can frequently deliver an out of touch representation, going in opposition to today’s style and splendor brands’ more progressive representations.

“Right from the get started Initials’ comprehending of our ambition, the market and the goal viewers, was place on. Their strategic approach has delivered a imaginative system with the excellent balance of humour and humanity needed for this marketing campaign,” claims Antonia Jinks, marketing and advertising director Uk&I at Nature’s Bounty.

Initials ensured the messaging linked with the brand’s founding philosophy and social intent of simplified, efficient, accessible wellness for all. The freshly made brand purpose about ‘fulfillment’ aims to give the brand name a function in aiding people do far more of what they love, and get the most out of their working day.