Because most firms’ eCommerce SEO is so competitive, the basics will only go you so far. If you genuinely want to compete and increase your online sales, you’ll need to move on to more advanced SEO methods.
Here are some suggestions for improving your eCommerce SEO methods, which you may learn online through an SEO course.
1. Conduct a website audit for SEO purposes
While there is a multitude of material on basic eCommerce SEO rules and best practices available, your company and audience are distinct. A complete SEO audit is a great place to start with advanced SEO to understand better where you are present.
2. Allow product reviews to be posted on specific product pages
On a variety of levels, reviews are valuable. They provide social evidence, which helps to boost sales. They increase the trust in your brand and products.
They also allow you to employ review schema markup, which displays the product’s star rating and several reviews directly on the search engine results page (SERP), boosting customers’ likelihood of clicking.
3. Take a look at your existing backlinks (and those of competitors)
Backlinks are the most valuable money in SEO. They’re tough to get, though, because they rely on other websites referring to yours.
Examine the links you’ve already received to aid in the development and improvement of your eCommerce backlink strategy. What are other websites currently linked to yours? What pages are they linking to, and what is their anchor text? How useful are those links in terms of authority, relevancy, and the amount of traffic they send your way?
Carry out the same procedure with your main competitors. Obtain as much information about their backlink profiles as possible. If you can see which websites link to other websites in your business, it will be easier to construct an effective link-building strategy. It can serve you as a source of ideas for good websites to contact and content to create. An SEO Course online can teach you everything you need to know about this method.
4. Include additional long-tail keywords in your keyword strategy
Most eCommerce firms fight with competitors like Amazon and Walmart in search engines. As a result, it’s challenging to compete for broad phrases with a large search volume.
Product and long-tail keywords can also assist eCommerce enterprises in gaining traction. When you highlight a famous brand name with your audience, optimizing for specific product and brand keywords can help you grab particularly relevant visitors.
5. Use schema markup to your advantage
You can always use Schema markup to provide Google with additional information about a page. It also helps Google display more relevant information about the page on the SERP, improving the chances that searching individuals would click through.
Two of the most basic forms of schema markup to include on eCommerce sites are product and review markup.
These allow you to provide information about your product, such as the price, availability, average star rating, and several reviews. In some cases, the content will appear straight on the SERP, increasing the visibility of your page and raising your click-through rate.
6. Prepare your website for featured snippets
Google changes the SERP structure based on the keyword’s apparent search intent. By believing the searcher is looking for nearby local businesses, the SERP will be dominated by a map that shows nearby relevant options. If they’re most likely looking to buy anything, shopping results will take up a lot of SERP real estate. If they need a rapid response to a question, there may be an answer box at the top of the page.
Highlighted snippets like this exist in more than 12% of all SERPs, according to Ahrefs data. At the same time, they don’t appear all that often. They’re frequently at the top of the page and the most visible result when they do. That means eCommerce businesses need to know which relevant keywords result in featured snippets and make sure their pages and content are optimized to get those spots. Learn more about such a strategy by taking an SEO course online.
7. Make product categories that are SEO-friendly
When establishing extra pages that target essential keywords and drive traffic to your product pages, think about all of the categories your items fall into. Every category your target audience is interested in allows you to create a page that concentrates on that keyword, gives relevant information, and links to all products in that area. Now is the time to determine which categories are lacking from your eCommerce website and begin adding them.
8. Produce content that is solely focused on a specific product
While it’s best to focus your content on helping rather than selling, eCommerce companies can sometimes combine the two by offering material that promotes their products.
If you want to sell a piece of fitness equipment, write an essay or make a video showing different activities you can do with it. Create recipe entries that include the spices you sell as ingredients if you offer spices. Tutorials that teach how to utilize and get more out of your products, roundups that compile the best products for various use cases, and content from guest authors discussing their experiences with your products are all options for eCommerce businesses.
9. Collaborate with brands and influencers who share your values
The most challenging component of SEO is link building, yet it is essential for gaining any traction. A lot of excellent link growth starts with building relationships.
Check for the brands similar to yours and with whom you could partner. Is it conceivable for your athletic shoe firm to cooperate with a fitness product company to create joint content for your shared audience? Alternatively, if your company sells makeup, you may work with a hair product company to create beauty training. Developing relationships with other brands increases the likelihood that they (and their fans) will share and link to your material.
10. Create data that contrasts and compares
Some businesses refuse to recognize the existence of competitors. You might be concerned that doing so will draw greater attention to a competitor vying for your consumers’ business. On the other hand, many shoppers investigate products before making a purchase. And comparing two identical products is a common element of their research.
However, SEO is the most effective method for most eCommerce businesses to improve traffic and sales. As a result, taking an SEO course online can assist you in implementing all of these methods.